Alvaro Marcos Garcia
London Area Sales Manager
This Spaniard is originally from Altea, a lovely
Mediterranean town located between Alicante and
Valencia. Alvaros career began working in Hospitality 15 years
ago in local restaurants in his native town. He polished his
wine knowledge at Arzak and Martin Berasategui (3 Michelin
starred restaurants) whilst doing his stage as a Sommelier.
He came to London in 2003 and started his career as a
Sommelier in the UK working for 4 years in different fine
dining restaurants including: The Oxo Tower by Harvey Nichols,
Tom Aitkens and The Savoy Grill by Marcus Wareing. In 2006 he went
into a Head Sommelier\wine-buyer role launching Theo Randall
at The Hotel InterContinental and then moving
in 2009 to the prestigious private members club Home
During his time as a Sommelier, in 2007
Alvaro proved his food & wine matching and blind
tasting skills. He won the 'Sommelier Challenge' ran by
the Wine & Spirits magazine and was the winner of the
'Blind Tasting Award' during the Sommelier of the year
competition. In later years he also managed to get a
couple of scholarships. In 2008 he was nominated to be part of the
IWC Judging panel which he continues to be part of.
In 2011, Concha Y Toro approached him, and he begin his
career in the "dark side", working for the Marketing Department
specialising in promoting and driving distribution for
their fine wines, before joining Alliance Wine as a
London Sales Area Manager in January 2014.
Alvaro's passion for travel and food has led him to some
interesting countries in South America, Asia as well
as travelling extensively in Europe.
07887 476 127