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Justin Sims

Area Sales Manager – The Midlands

Justin Sims

Justin was always destined to 'do different'. He took a gap year after 'A' Levels to travel around Australia and NZ with his best buddy while all his friends went on to Uni or employment. He studied Drama in Newcastle at the same time as Ant & Dec, albeit on different courses, but still managed a few appearances as an extra on Byker Grove (he keeps that very quiet!).

After deciding that the prospect of being out of work for long periods was not an attractive proposition, he worked briefly as a Finance Clerk before the lure of London brought that to an abrupt end in March 1995 when he joined Fortnum & Mason as a retail management trainee. It didn't take long for Justin to discover a taste for the finer things in life and the eureka moment occurred after a four week spell working in the wine department. He took a post on the shop floor and left a year later as Assistant Manager.

Justin slowly moved back through the chain over the next 5 years, working for a City Wine Merchant selling to corporate dining rooms and livery companies, to a specialist importer supplying high-end restaurants in Central London. Since 2002, he's worked for various specialist agency importers selling to regional wholesalers and Indies all over the UK and now brings this expertise and experience to Alliance Wine.

In his spare time, Justin can be found hiking anywhere with decent sized hills/mountains either home or away. He's also recently developed a healthy appetite for long-distance running and has his first half-marathon in his sights. This has been the perfect foil for his indulgent side and of course validates the occasional blow out on good food and wine! He's a dab hand in the kitchen, much to the joy of his three children, and loves his music in every sense.

07979 592656

justin.sims@alliancewine.com