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The best thing about Alliance is their consistency. They consistently do all things well and exceed expectation.

Matthew Cocks, Cubitt House

What Customers Say About Us

We're always proud when our customers, peers and producers take the time to let us know we are doing a good job.

You'll see information throughout the site but here is some of our favourite comments and feedback.  We'd love to hear from you if you have any comments or suggestions for us?  We also filmed a few Scottish customers and you can watch the short video.


I love EVERYTHING about buying wine from Alliance! - great wine and service, always ready to help.

Marco DeBellis, Bar Manager
Greens, London 

You've helped us drive sales, provide a new funkier wine list and host superb wine events!  Awesome!

John and Dave
Musa, Aberdeen 

Terrific range of wines...

Richard Bigg
Camino Group, London 

The Alliance portfolio offers great value at both the top and bottom end.  Some of the best wines we have ever tried.

Scott and Maria, Owners
Princess of Shoreditch, London

Phenomenal...the special gems Alliace source give us the edge.  Edgy, creative and absolute loyalty is how I describe Alliance.

Alan McDuff
Heritage Portfolio 

The Alliance portfolio has enough breadth to ensure wine lists for all of our sites are professional, friendly and quality.

Carol Wright
Ubiquitous Chip, Stravaigin and Stravaigin 2, Glasgow 



Alliance has excellent customer and delivery service and management team at the helm.  Their brand distribution strategy ensures there is no conflict when we are selling into local on trade.

Hal Wilson, Managing Director
Cambridge Wine Merchants

An independent retailer needs good supplier relationships - it can make all the difference between success and failure, and I have reaped huge benefits from the support and assistance from Alliance - really gives us the edge!

Sam Jackson
Chester Beer and Wine 

Reliable and extremely friendly service sets Alliance apart...strong support from a forward thinking Alliance on range, information and service.

John Chapman
The Oxford Wine Company 

Knowledgeable staff and helpful back office team.  Email offers and tastings keep us up to date with new wqines and promotions too.

Matt Harris
Planet of the Grapes 

There are so many things that I like about dealing with Alliance Wine...superb wines 'in tune' with our business; friendly people who genuinely seem to care, and fantastic logistics.  Perhaps this is why every year I seem to be doing more and more business with them.

Andrew Wilson
Old School Wines & Chillington Cellars Drinks Service 

Providing a reference can often feel a little forced however praise for Alliance comes very easily.  Support, passion, quality and friendliness of all staff means our range of wines reflects their passion!

David Prow
Cross Stobbs Wine Shop, Glasgow 

Wines are examples of quality winemaking and value for money.  People are knowledgeable, approachable and ready to listen to our needs and comments. Thank you!

Peter Skuse
HB Clark



Alliance are genuinely cheerful and happy people to deal with; it must be the Scottish air but everyone seems to enjoy working at the company.

Hamish Anderson Wine Buyer for Tate Galleries

Alliance helped us raise the bar for an overall better customer experience. Weekday and weekend sales have increased more than we could have imagined.

Craig Minto The Sun Inn