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Crystal Clear Strategy

We know that you need our support to flourish in an increasingly competitive market. Having the confidence that when you support one of our products, we will support you is vital. That's why our sales strategy for the UK market is crystal clear.

  • We sell direct to the on-trade in Scotland and Central London
  • Elsewhere we work with local retailers and regional wholesalers
  • We do not sell online
  • Any enquiries we receive from consumers are directed to local stockists
  • All sales staff know which channels our wines are sold in and transparency over channel strategy for a particular wine is available at any time from your sales person

Alliance has excellent customer and delivery service as well as excellent management at the helm. Their brand distribution strategy ensures that there is no conflict when we are selling into the local on-trade

Hal Wilson Managing Director, Cambridge Wine Merchants