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Matt Sullivan

Head of London on trade


Matt joined Alliance in 2010 to head up the London On trade team and now concentrates on driving new business in the London area. Matt has worked in the London On-Trade for 15 years and was most recently an Associate Director with Layton's Wine Merchants where he worked for 10 years.

Matt's preferred establishments are any where that serves a good burger and a pint. After 5pm Matt can generally be found indulging his new found hobby - craft beers.

As you might have guessed Matt's passions evolve around food, wine and beer.

He is married to Laura who also works in the wine trade and they live in Whitstable with their three cats.

Matt is a very keen gardener and can be found most weekends either tending to his perennials or working in his allotment.

Matt's other interests are sport where he is an avid armchair supporter of Manchester United and the Welsh rugby team.


07748 804 987