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Sam Sadler

London Area Sales Manager


Sam joined Alliance in 2018 after 5 years working for Jascots in the on-trade. His journey into wine was not a conventional one though. First he tested his entrepreneurial spirit by setting up and running a bamboo clothing company selling at sporting events such as Badminton Horse Trials and the London Olympics.

A keen home cook he considered retraining as a chef but his love of wine was sparked on his honeymoon visit to Mendoza, in particular the bike tours! He then moved down to London and completed the WSET level 2 and 3 before an opportunity arose to specialise in the on-trade London market. His dream job, restaurants and wine combined.

At the weekend he can be found running in the countryside with his dog and in the stands cheering for Northampton Saints rugby club.


07920 885901