London Area Sales Manager
Sam joined Alliance in 2018 after 5 years working for Jascots in
the on-trade. His journey into wine was not a conventional one
though. First he tested his entrepreneurial spirit by setting up
and running a bamboo clothing company selling at sporting events
such as Badminton Horse Trials and the London Olympics.
A keen home cook he considered retraining as a chef but his love
of wine was sparked on his honeymoon visit to Mendoza, in
particular the bike tours! He then moved down to London and
completed the WSET level 2 and 3 before an opportunity arose to
specialise in the on-trade London market. His dream job,
restaurants and wine combined.
At the weekend he can be found running in the countryside with
his dog and in the stands cheering for Northampton Saints rugby