Skip to main content

Alliance helped us raise the bar for an overall better customer experience. Weekday and weekend sales have increased more than we could have imagined.

Craig Minto The Sun Inn


In-depth knowledge of root systems or indigenous yeasts is not necessary to sell wine - but a little knowledge and enthusiasm can go a long way. Alliance is well positioned to build on your staff's enthusiasm.

  • WSET accreditation allows us to train your staff to a globally recognised and valued programme.
  • Giles Cooke & Fergal Tynan are amongst just 356 Masters of Wine in the world. Tap into their knowledge to build staff confidence.
  • We can also devise bespoke training programmes to focus on creating wine ambassadors, the service of wine and upselling.