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A vat of enthusiasm and a little knowledge go a long way! 

Proof: Wine by the Glass

Increase your average spend & profitability

We are extremely passionate about wine but  we are also aware that wine is a business which has to be supported with the right tools.

Studies have shown that by presenting wine lists more innovatively on range and price, and by using quality glassware and preservation systems, more profit will be made and wine becomes more engaging for consumers in the short and long term.

Traditionally, 'wine by the glass' was reserved for entry level wines only. We encourage customers to expand their 'by the glass' range by demonstrating that their customers are willing to pay higher prices for quality.

Not only are we convinced that there is a way to structure your 'wine by the glass' offering so that everybody wins, we are ready to convince you, not just with the theory, but with hard evidence and real success stories.

Case Study: Heritage Portfolio 

Other Proof

The Sun Inn

AA Pub of the Year 2010 and 2011 and Scottish Gastropub of the Year 2011.
Reputation for serving great wines with delicious food cooked with flair, and using the best local ingredients.

'Alliance Wine has been vital in helping us redevelop our wine list to match current market trends and suit our own clientele's demands. They introduced 14 whites, 14 reds and champagne by the glass. We now have a full, competent wine list, with knock on not only amplified spend by the glass but additional bottle sales overall. In terms of image Alliance have helped us raise the bar as customers have increased awareness of wines above entry level and champagne by the glass adds a touch of luxury to the overall experience. We have seen week day wine sales increase by one third and weekend sales have increased by half!'

Craig Minto, General Manager |

Under the Stairs

This restaurant and bar, with its interesting shabby chic interior, offers
seasonally inspired, locally sourced food and drinks selections.

'Since introducing our new list, 6 whites and 6 reds by the glass, we have had
great success. Previously we only sold 2 inexpensive and convenient wines on
the list 'by the glass'. We were a little dubious of having the full list 'by the glass'
but we trusted Alliance Wine to deliver results - customer buying trends were soon
increasing! Customers are enjoying more interesting and higher priced wines, are
more adventurous and will seize the opportunity to match food with wine. Across the board we have seen increased wine sales and stock rotation. Due to a very effective preservation system we are not worried by wastage. Feedback from staff and customers is positive and we look forward to continuing to work with Alliance Wine for many wine lists to come!'

Debbie Lee |

Alliance helped us raise the bar for an overall better customer experience. Weekday and weekend sales have increased more than we could have imagined.

Craig Minto The Sun Inn