Head of Scottish on trade
Originally from California, Freya came to Scotland in 2001 and
expected she'd be back in the sun within a year. 12 years later,
she no longer owns a bathing suit or flip-flops, it's still
raining, and 15 degrees feels positively balmy.
Freya completed a masters' in Creative Writing at St. Andrews,
then remained in Scotland to pursue her studies at doctoral level.
The PhD proved sickly from the start, the manuscript ultimately
euthanised, and its deflated author turned dejectedly to
This, of course, meant a fresh start - in the wine trade. Hired by
Luvians of Fife as a zero-knowledge wine wannabe, Freya was sure
her enthusiasm for fine dining, cheese and charcuterie would morph
into drinks expertise in no time. Armed with determination,
stubbornness, a penchant for barbaric flavours, and a completely
undeserved managerial role, Freya read every wine tome in sight,
tasted wherever possible and cobbled together a passable drinks
knowledge in less time than it took her to outline a single chapter
of her thesis.
Freya soon discovered the joys of craft beer and spent 3 years
evangelising about it, steering the Luvians range towards its
now-mythical status. This led to a stint in Aberdeenshire importing
guest draught for the BrewDog bars, followed by a cameo in the
offices of Royal Mile Whiskies. With Alliance, Freya will be
focused on Edinburgh's dynamic on-trade and ensuring all its
delicious, thirst-quenching offerings are supported by the most
fabulous wine portfolio in Scotland.
Freya lives in Stockbridge with her partner, where you can buy the
best bread in town from at least 5 different places but nobody
sells flat-leaf parsley. She cooks a lot, and if fewer of her
dishes were disastrous she might have the temerity to audition for