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James Mackenzie

Head of UK Marketing


James started his wine career as many have, working for Oddbins part time with little thought that wine was going to take over his life.  Notwithstanding a nine year detour through the world of law that he does not like to talk about.  Joining Bibendum Wine in 2006, initially in the Off Trade team, and then subsequently in Marketing, James has experienced most aspects of what the on and off trade have offer.

Deciding he needed to go further a field to learn more, James moved to New Zealand to work in the Marlborough region working as Brand Manager for Huia Vineyards and then Marketing Manager for Seresin Estate.  Apart from succumbing to the breath-taking beauty, this is where James was finally convinced by Pinot Noir and understood 'what all the fuss was about'. 

On his return to the UK, James carried on his antipodean connections by joining Australian Vintage and running the UK & European marketing for the McGuigan, Tempus Two and Nepenthe brands.  However, when the chance came to join Alliance Wine it took little time for James to realise the possibilities and excitement to be had in looking after a full agency portfolio again. When he is not grappling with the intricacies of our Spanish range, he will be found exploring his new hometown of Brighton with his new son and wondering how he survives with so little sleep... 

07867 485123