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Regional Sales Manager

North Scotland

Bring your wine expertise, commercial drive and network to Alliance Wine.

We are looking for an experienced salesperson to join our Scotland team to support accounts and develop business across the north. We are a small, friendly team keen to welcome someone who will bring with them the experience, energy, and vision to help us maximise our full potential in this unique region.

About you
  • Based in North Scotland – eg Aberdeen or Inverness – or within reach.

  • Firm, well-established connections to the area.

  • Experience of successfully selling to premium On-Trade as well as Independent Retail businesses with a broad network of contacts in the region and wider industry.

  • Track record of meeting and exceeding performance targets, increasing area business YOY through new conversions and customer growth, and retaining long-term key accounts through an effective approach to relationships and support.

  • Someone who loves wine, and truly understands the commercials of selling wine as well as the people side of things. Listens to the needs of their customers and devises creative solutions to propel growth for both parties. Always focused on relationships and fostering mutually successful partnerships but also thrives on the buzz of winning.

  • Drive, determination, imagination, and self-sufficiency. A person who can work independently, think strategically, and take full ownership to ensure their sales area delivers growth and success. Pursues the right sales and business opportunities, but also finds ways to continually elevate and enhance Alliance Wine’s profile and reputation within the premium sector.

  • A team player who is invested in making positive contributions to company culture, and able to work supportively with the sales team and other departments towards our shared goals.

  • Excellent wine knowledge (WSET Level 3 or higher).

  • Full UK driving license.

How to apply

If you are interested in being a part of this exciting next chapter, please send your CV and covering letter to our Head of Scotland, Freya Reinsch [email protected]
 
The closing date is 16th November 2026.

About us

Alliance Wine is a forward-thinking specialist wine importer and top-level supplier across multiple sales channels in the UK and internationally. We are proud to be recognised as a wholesaler of the highest calibre by Harpers (no 1 in 2025 and no 2 in 2026), as well as 2026 Fine Wine Merchant of The Year at the Sommelier Wine Awards. Our diverse and loyal customer base is a direct result of our relationship-centric approach, industry-leading service, and commercial expertise honed by over more than 40 years of experience in the market. We have built a stellar reputation as a trusted wine partner to many of the best independent restaurants, wine bars, hotels, theatres, caterers, and on trade venues in the country.

Reporting to:
Head of Scotland Sales

Location:
Scotland; Aberdeen, Inverness

Contract:
Permanent; Full-time

Salary:
Competitive salary, commensurate with experience, generous company bonus scheme and additional benefits.