Making your winelist profitable… Create a wine list that works harder for your business. Our free workshops show you how to design a list that reflects your venue, delights your guests, and drives revenue.
Why attend?
A well-crafted wine list is more than a menu; it’s a selling tool. But creating a wine list that meets your commercial and strategic goals can be challenging, lists that:
- Match your food offering
- Express the character of your venue
- Reflect market trends
- Are easy to manage and profitable
We’ll help you turn your wine list into a revenue generator.
Who is it for?
A well-crafted wine list is more than a menu; it’s a selling tool. But creating a wine list that meets your commercial and strategic goals can be challenging, lists that:
- Restaurants
- Bars
- Pubs...
...and anyone in the On Trade looking to improve their wine list and boost sales.
What to expect?
Led by one of our experienced sales team, an interactive session with:
- Brainstorming and review: Assess your current wine list and identify opportunities.
- Practical tips: Learn how to describe wines effectively, group them stylistically, and choose the right by-the-glass options.
- Tasting and lunch: Enjoy a guided tasting while exploring what works—and what doesn’t—on a wine list.
Why it matters
Selling wine isn’t just about tastings. A strong wine list helps your team sell confidently, even when staff are stretched. We’ll share proven strategies to make your list easy to navigate, improve guest experience, and increase your margins.
We are often guilty of focusing on only tasting wine. Alliance Wine went into business to improve the wine that we all drink, as well as share wine knowledge. We are always looking for ways to do more for our customers than just sell wine.
Register your interest
Although we haven’t got any workshops currently scheduled, you can still register your interest by emailing us here.
