Alliance updates

Chris Boutellier has spent four decades building Alliance Wine into a market-leading, distinctive and entrepreneurial importer in the UK premium wine markets.

Over the past three months we’ve hosted five tastings across the UK—showcasing 536 wines, 175 producers and many new innovations.

Alliance Wine are pleased to announce that Sarah Benson MW has joined their buying team and will be responsible for Spain, Portugal and the Americas. 

We are reshaping our approach to customer engagement this Spring with a bold, refreshed events strategy.

After the successful acquisition of H2Vin in the winter of 2024, Alliance Wine has recorded a significant increase in fine wine sales across all channels, fine wine sales overall have grown 30% year-on-year.

Learn more about our enhanced selection of fine wines since bringing H2Vin into our family last year.